Resource Tag: Union Members - Recruitment

Resource Library

An approach to member journey mapping for the union movement

Not all members are the same – so how can thoughtful research and building personas help?  This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.

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Converting Student Members to Full Members (Webinar)

In this webinar, we hear from a panel of unionists on what they have learned about recruiting and attracting student members and converting them into ongoing membership of their unions

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Data Campaigning, New Member Onboarding and Automated Member Journeys

This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.

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Delegates are Diamonds: Learning from Union Delegates’ Experiences in Australia

Exploration of the current landscape for unions in Australia and innovative pathways forward for unions to empower Australian workers.

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Generation Z: Understanding the Next Generation of Workers

The Queensland Teachers Union has completed its report examining the next generation of workers. This session goes through what makes our under 30s tick—and in particular what unions can do now to ensure they are meeting the needs of the next generation of workers.

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Growth Battles to be Won

What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the ACTU’s Brand Project, and discuss how unions can win the battle for growth.

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Introduction to Digital Campaigning: An essential guide every union needs to get a winning online campaign started

A practical tool kit for organisers and campaigners in the field to help you win your online campaigns.

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Marketing Automation for Unions

How can unions use marketing automation tools to build their online campaigning and organising capacity to recruit members, leaders, and supporters? Stephen Gargano, Manager – Strategy, Projects and Development at the Union Innovation Hub gives an overview of marketing automation and how unions can use it, covering elements such as engagement, new member onboarding, mapping and journeys.

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Organising Migrant Workers: Lessons Learnt Before and After Covid-19

In this webinar, the panel will discuss the drivers that make migrant workers vulnerable to workplace exploitation. Gabriela D’Souza discussed research and trends on temporary migration and how Covid-19 has affected migrants. Thomas Costa used the case of Visa Assist (that Unions NSW run together with the Immigration Advice and Rights Centre) to examine how unions can successfully engage with, organise and assist migrant workers.

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Organising with 2020 Vision: Case Studies of New Approaches to Union Growth and Capacity Building

Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.

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Recruiting Students to Union Membership

Webinar from Day 2 of the ACTU 2020 Conference by Janaki Chellam-Rajendra from NSW Nurses and Midwives' Association, Mark Burgess from the Electrical Trades Union, and Paul Grainger from Young Professionals Australia about how they recruit students to join their unions.

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Recruiting Students to Union Membership

Whether it be targeting students at university or those about to enter their first apprenticeship, this session covers how unions have successfully organised young workers as they undergo education and training for their chosen profession.

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Rise! Empowering Australian Workers through the Collective Spirit and Collaborative Energy of Unions

This paper, written by Belinda Moore and Chris Walton, explores the current landscape for unions in Australia and outlines innovative pathways forward for unions to more effectively empower Australian workers.

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Unfinancial Members Calls

Retention is the other – equally important - side of the growth coin. Participants in this webinar heard from presenters who shared some of our movements most well-developed contact centre retention strategies.

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Use it or Lose It: Education and Development of Delegates in Australian Unions

Based on interviews in 2022 and 2023 with educators, organisers, and union secretaries and assistant secretaries, this report examines the state of union delegate education and development across a selection of Australian unions.

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