Introduction to Digital Campaigning: An essential guide every union needs to get a winning online campaign started

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Everything your union needs to take an online campaign from start to win.

This guide is for unions of all sizes as a practical and comprehensive handbook for digital campaigning.

In this guide, you’ll get:

  • What successful campaigns do right (and wrong)
  • How to choose the best campaign technology for your union
  • Practical advice for email and social media campaigning
  • Tips and tactics drawn from over a decade of experience running large and small campaigns

Whether you’re in a leadership role or just starting as a new campaigns officer, this introduction can help you set up, run and win your online campaigns.

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Content Length: 165 pgs


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