Everything your union needs to take an online campaign from start to win.
This guide is for unions of all sizes as a practical and comprehensive handbook for digital campaigning.
In this guide, you’ll get:
- What successful campaigns do right (and wrong)
- How to choose the best campaign technology for your union
- Practical advice for email and social media campaigning
- Tips and tactics drawn from over a decade of experience running large and small campaigns
Whether you’re in a leadership role or just starting as a new campaigns officer, this introduction can help you set up, run and win your online campaigns.