Not all members are the same – so how can thoughtful research and building personas help? This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.
This webinar guides participants to look at some approaches to mapping union member experiences to inform & craft ideal member journeys.
In this webinar, we hear from a panel of unionists on what they have learned about recruiting and attracting student members and converting them into ongoing membership of their unions
This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.
The ACTU Insights Team provided a summary of insights collected through their New Member Join Research program, conducted with new union members across the movement, focused on understanding their initial onboarding expectations and experiences, at the one month and three month mark of joining. The Insights team was joined on a panel by affiliates giving short outlines of the onboarding journeys they are implementing and their experiences so far.
This workshop, the third in a Futures Network series on AI, explored areas where unions could use ChatGPT and other AI, machine learning and large language models for growth, communications, campaigning and operations.
The Queensland Teachers Union has completed its report examining the next generation of workers. This session goes through what makes our under 30s tick—and in particular what unions can do now to ensure they are meeting the needs of the next generation of workers.
What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the ACTU’s Brand Project, and discuss how unions can win the battle for growth.
UC-Berkeley Linguistics Professor George Lakoff discusses how idea framing and metaphors contribute to shaping the way we think.
A practical tool kit for organisers and campaigners in the field to help you win your online campaigns.
How can unions use marketing automation tools to build their online campaigning and organising capacity to recruit members, leaders, and supporters? Stephen Gargano, Manager – Strategy, Projects and Development at the Union Innovation Hub gives an overview of marketing automation and how unions can use it, covering elements such as engagement, new member onboarding, mapping and journeys.
Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.
Whether it be targeting students at university or those about to enter their first apprenticeship, this session covers how unions have successfully organised young workers as they undergo education and training for their chosen profession.
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