Topic: Organising

Resource Library

An approach to member journey mapping for the union movement

Not all members are the same – so how can thoughtful research and building personas help?  This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.

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Converting Student Members to Full Members (Webinar)

In this webinar, we hear from a panel of unionists on what they have learned about recruiting and attracting student members and converting them into ongoing membership of their unions

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Data Campaigning, New Member Onboarding and Automated Member Journeys

This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.

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Delegates are Diamonds: Learning from Union Delegates’ Experiences in Australia

Exploration of the current landscape for unions in Australia and innovative pathways forward for unions to empower Australian workers.

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Effective Onboarding of New Members

The ACTU Insights Team provided a summary of insights collected through their New Member Join Research program, conducted with new union members across the movement, focused on understanding their initial onboarding expectations and experiences, at the one month and three month mark of joining. The Insights team was joined on a panel by affiliates giving short outlines of the onboarding journeys they are implementing and their experiences so far.

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Futures Network: A New Look at Union Power

Distinguished Professor Anthony Forsyth (RMIT College of Business and Law, author of The Future of Unions and Worker Representation - The Digital Picket Line) and Alison Rudman (Secretary, CFMEU Manufacturing NSW and PhD candidate, University of Sydney) talk about their work on case studies of union strategy, with a particular focus on how unions build and exercise power.

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Futures Network: AI and algoritmic management

AI is taking the world by storm, and revolutionising the world of work in the process. Unions, like every sector of society, will need to find effective ways to respond. Across three workshops in September, October, and November, the Futures Network explored some of the most pressing questions relevant for unions in this emerging space. In this, the first of the series, a panel outlined key recent developments, how they impact workers and what needs to be considered in unions’ response.

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Futures Network: Can unions use AI and ChatGPT to grow or lift capacity?

This workshop, the third in a Futures Network series on AI, explored areas where unions could use ChatGPT and other AI, machine learning and large language models for growth, communications, campaigning and operations.

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Futures Network: New Digital Tools – AI chat and more

Over the course of 2023, new and innovative tools and technology were developed by affiliates and TLCs to support union campaigns. This workshop looks at some of the tools built for Unions for Yes, which could have ongoing application in digital campaigning across the movement.

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Futures Network: What is AI? Outline and example of its impact in the creative and information industries

Rapid advances in AI and machine learning and its application in the workplace has led to some highly visible disputes in film and creative industries over recent months – but these developments in technology are a continuation of change in workplaces in all industries. In this, the second of a series of three Futures Network meetings in 2023 devoted to a discussion of AI and its potential and pitfalls for workers, Conor Aitken, data specialist, cybersecurity consultant and member of Professionals Australia gives a glimpse "under the hood" of what AI actually is, while Niki Baras, a translator and interpreter and also organiser for Translators and Interpreters Australia (part of Professionals Australia) describes its impact on her industry and the union response.

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Generation Z: Understanding the Next Generation of Workers

The Queensland Teachers Union has completed its report examining the next generation of workers. This session goes through what makes our under 30s tick—and in particular what unions can do now to ensure they are meeting the needs of the next generation of workers.

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Growth Battles to be Won

What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the ACTU’s Brand Project, and discuss how unions can win the battle for growth.

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Informal Workers: From Atomised Objects to Collective Subjects

In this workshop, Professor Chris Tilly from the UCLA Luskin School of Public Affairs drew on his research as well as that of others to explore key lessons from experiences of organising informal or irregular workers – those not reached by labour law, such as domestic workers, undocumented migrant workers, contract workers and on-demand workers. His presentation was followed by a panel of unions related their experience with organising informal workers.

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Introduction to Digital Campaigning: An essential guide every union needs to get a winning online campaign started

A practical tool kit for organisers and campaigners in the field to help you win your online campaigns.

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Marketing Automation for Unions

How can unions use marketing automation tools to build their online campaigning and organising capacity to recruit members, leaders, and supporters? Stephen Gargano, Manager – Strategy, Projects and Development at the Union Innovation Hub gives an overview of marketing automation and how unions can use it, covering elements such as engagement, new member onboarding, mapping and journeys.

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Organising Migrant Workers: Lessons Learnt Before and After Covid-19

In this webinar, the panel will discuss the drivers that make migrant workers vulnerable to workplace exploitation. Gabriela D’Souza discussed research and trends on temporary migration and how Covid-19 has affected migrants. Thomas Costa used the case of Visa Assist (that Unions NSW run together with the Immigration Advice and Rights Centre) to examine how unions can successfully engage with, organise and assist migrant workers.

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Organising with 2020 Vision: Case Studies of New Approaches to Union Growth and Capacity Building

Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.

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Recruiting Students to Union Membership

Whether it be targeting students at university or those about to enter their first apprenticeship, this session covers how unions have successfully organised young workers as they undergo education and training for their chosen profession.

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Unfinancial Members Calls

Retention is the other – equally important - side of the growth coin. Participants in this webinar heard from presenters who shared some of our movements most well-developed contact centre retention strategies.

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Use it or Lose It: Education and Development of Delegates in Australian Unions

Based on interviews in 2022 and 2023 with educators, organisers, and union secretaries and assistant secretaries, this report examines the state of union delegate education and development across a selection of Australian unions.

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