Growth Battles to be Won

Resource Library

ACTU Virtual Organising Conference 2020
16-20 November 2020

What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future
members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the
ACTU’s Brand Project, and discuss how unions can win the battle for growth.

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Content Length: 49 mins 10 sec

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