Series: ACTU Futures Network

Resource Library

An approach to member journey mapping for the union movement

Not all members are the same – so how can thoughtful research and building personas help?  This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.


An Approach to Member Journey Mapping in the Union Movement

This webinar guides participants to look at some approaches to mapping union member experiences to inform & craft ideal member journeys.


Data Campaigning, New Member Onboarding and Automated Member Journeys

This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.


Introduction to Digital Campaigning: An essential guide every union needs to get a winning online campaign started

A practical tool kit for organisers and campaigners in the field to help you win your online campaigns.



Organising with 2020 Vision: Case Studies of New Approaches to Union Growth and Capacity Building

Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.



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