Series: ACTU Futures Network

Resource Library

An approach to member journey mapping for the union movement

Not all members are the same – so how can thoughtful research and building personas help?  This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.

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An Approach to Member Journey Mapping in the Union Movement

This webinar guides participants to look at some approaches to mapping union member experiences to inform & craft ideal member journeys.

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Data Campaigning, New Member Onboarding and Automated Member Journeys

This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.

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Futures Network: A New Look at Union Power

Distinguished Professor Anthony Forsyth (RMIT College of Business and Law, author of The Future of Unions and Worker Representation - The Digital Picket Line) and Alison Rudman (Secretary, CFMEU Manufacturing NSW and PhD candidate, University of Sydney) talk about their work on case studies of union strategy, with a particular focus on how unions build and exercise power.

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Futures Network: Can unions use AI and ChatGPT to grow or lift capacity?

This workshop, the third in a Futures Network series on AI, explored areas where unions could use ChatGPT and other AI, machine learning and large language models for growth, communications, campaigning and operations.

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Futures Network: New Digital Tools – AI chat and more

Over the course of 2023, new and innovative tools and technology were developed by affiliates and TLCs to support union campaigns. This workshop looks at some of the tools built for Unions for Yes, which could have ongoing application in digital campaigning across the movement.

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Futures Network: What is AI? Outline and example of its impact in the creative and information industries

Rapid advances in AI and machine learning and its application in the workplace has led to some highly visible disputes in film and creative industries over recent months – but these developments in technology are a continuation of change in workplaces in all industries. In this, the second of a series of three Futures Network meetings in 2023 devoted to a discussion of AI and its potential and pitfalls for workers, Conor Aitken, data specialist, cybersecurity consultant and member of Professionals Australia gives a glimpse "under the hood" of what AI actually is, while Niki Baras, a translator and interpreter and also organiser for Translators and Interpreters Australia (part of Professionals Australia) describes its impact on her industry and the union response.

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Informal Workers: From Atomised Objects to Collective Subjects

In this workshop, Professor Chris Tilly from the UCLA Luskin School of Public Affairs drew on his research as well as that of others to explore key lessons from experiences of organising informal or irregular workers – those not reached by labour law, such as domestic workers, undocumented migrant workers, contract workers and on-demand workers. His presentation was followed by a panel of unions related their experience with organising informal workers.

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Introduction to Digital Campaigning: An essential guide every union needs to get a winning online campaign started

A practical tool kit for organisers and campaigners in the field to help you win your online campaigns.

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Organising with 2020 Vision: Case Studies of New Approaches to Union Growth and Capacity Building

Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.

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ACTU Futures Network (10)

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