Not all members are the same – so how can thoughtful research and building personas help? This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.
This webinar guides participants to look at some approaches to mapping union member experiences to inform & craft ideal member journeys.
In this webinar, we hear from a panel of unionists on what they have learned about recruiting and attracting student members and converting them into ongoing membership of their unions
Conviction Politics is an international digital history project exploring the impact of radicals and rebels transported as political convicts to Australia on their place of exile, and the patterns of collective resistance by the mass of unfree convict women and women to the exploitation of their forced labour.
This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.
The Queensland Teachers Union has completed its report examining the next generation of workers. This session goes through what makes our under 30s tick—and in particular what unions can do now to ensure they are meeting the needs of the next generation of workers.
What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the ACTU’s Brand Project, and discuss how unions can win the battle for growth.
How can unions use marketing automation tools to build their online campaigning and organising capacity to recruit members, leaders, and supporters? Stephen Gargano, Manager – Strategy, Projects and Development at the Union Innovation Hub gives an overview of marketing automation and how unions can use it, covering elements such as engagement, new member onboarding, mapping and journeys.
In this webinar, the panel will discuss the drivers that make migrant workers vulnerable to workplace exploitation. Gabriela D’Souza discussed research and trends on temporary migration and how Covid-19 has affected migrants. Thomas Costa used the case of Visa Assist (that Unions NSW run together with the Immigration Advice and Rights Centre) to examine how unions can successfully engage with, organise and assist migrant workers.
Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.
Webinar from Day 2 of the ACTU 2020 Conference by Janaki Chellam-Rajendra from NSW Nurses and Midwives' Association, Mark Burgess from the Electrical Trades Union, and Paul Grainger from Young Professionals Australia about how they recruit students to join their unions.
This paper, written by Belinda Moore and Chris Walton, explores the current landscape for unions in Australia and outlines innovative pathways forward for unions to more effectively empower Australian workers.
Social and History (3)
ACTU Conference 2020 (4)
Innovations Series 2020 (2)
ACTU Futures Network (4)
ATUI Union History Blog (2)
Quick Histories - Videos by Union Historian, Liam Byrne (2)
Big Facts With Van Badham - ATUI Blog (1)
Education Resources (1)