Not all members are the same – so how can thoughtful research and building personas help? This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.
In this webinar, we hear from a panel of unionists on what they have learned about recruiting and attracting student members and converting them into ongoing membership of their unions
This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.
What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the ACTU’s Brand Project, and discuss how unions can win the battle for growth.
A practical tool kit for organisers and campaigners in the field to help you win your online campaigns.
How can unions use marketing automation tools to build their online campaigning and organising capacity to recruit members, leaders, and supporters? Stephen Gargano, Manager – Strategy, Projects and Development at the Union Innovation Hub gives an overview of marketing automation and how unions can use it, covering elements such as engagement, new member onboarding, mapping and journeys.
Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.
This paper, written by Belinda Moore and Chris Walton, explores the current landscape for unions in Australia and outlines innovative pathways forward for unions to more effectively empower Australian workers.
ACTU Conference 2020 (2)
Innovations Series 2020 (1)
ACTU Futures Network (4)