Resource Tag: Innovation

Resource Library

An approach to member journey mapping for the union movement

Not all members are the same – so how can thoughtful research and building personas help?  This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.


Converting Student Members to Full Members (Webinar)

In this webinar, we hear from a panel of unionists on what they have learned about recruiting and attracting student members and converting them into ongoing membership of their unions



Data Campaigning, New Member Onboarding and Automated Member Journeys

This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.


Growth Battles to be Won

What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the ACTU’s Brand Project, and discuss how unions can win the battle for growth.



Introduction to Digital Campaigning: An essential guide every union needs to get a winning online campaign started

A practical tool kit for organisers and campaigners in the field to help you win your online campaigns.



Marketing Automation for Unions

How can unions use marketing automation tools to build their online campaigning and organising capacity to recruit members, leaders, and supporters? Stephen Gargano, Manager – Strategy, Projects and Development at the Union Innovation Hub gives an overview of marketing automation and how unions can use it, covering elements such as engagement, new member onboarding, mapping and journeys.


Organising with 2020 Vision: Case Studies of New Approaches to Union Growth and Capacity Building

Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.



Recruiting Students to Union Membership

Whether it be targeting students at university or those about to enter their first apprenticeship, this session covers how unions have successfully organised young workers as they undergo education and training for their chosen profession.



Rise! Empowering Australian Workers through the Collective Spirit and Collaborative Energy of Unions

This paper, written by Belinda Moore and Chris Walton, explores the current landscape for unions in Australia and outlines innovative pathways forward for unions to more effectively empower Australian workers.





Unfinancial Members Calls

Retention is the other – equally important - side of the growth coin. Participants in this webinar heard from presenters who shared some of our movements most well-developed contact centre retention strategies.



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Communications (8)

Leadership (2)

Organising (9)

Campaigning (2)


2020 (9)

2022 (1)


ACTU Conference 2020 (2)

Innovations Series 2020 (1)

ACTU Futures Network (4)


Webinars (6)

Podcasts (5)

Videos (2)

Books (2)

Reports (2)