Not all members are the same – so how can thoughtful research and building personas help? This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.
In this webinar, we hear from a panel of unionists on what they have learned about recruiting and attracting student members and converting them into ongoing membership of their unions
This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.
The ACTU Insights Team provided a summary of insights collected through their New Member Join Research program, conducted with new union members across the movement, focused on understanding their initial onboarding expectations and experiences, at the one month and three month mark of joining. The Insights team was joined on a panel by affiliates giving short outlines of the onboarding journeys they are implementing and their experiences so far.
Distinguished Professor Anthony Forsyth (RMIT College of Business and Law, author of The Future of Unions and Worker Representation - The Digital Picket Line) and Alison Rudman (Secretary, CFMEU Manufacturing NSW and PhD candidate, University of Sydney) talk about their work on case studies of union strategy, with a particular focus on how unions build and exercise power.
AI is taking the world by storm, and revolutionising the world of work in the process. Unions, like every sector of society, will need to find effective ways to respond. Across three workshops in September, October, and November, the Futures Network explored some of the most pressing questions relevant for unions in this emerging space. In this, the first of the series, a panel outlined key recent developments, how they impact workers and what needs to be considered in unions’ response.
This workshop, the third in a Futures Network series on AI, explored areas where unions could use ChatGPT and other AI, machine learning and large language models for growth, communications, campaigning and operations.
Rapid advances in AI and machine learning and its application in the workplace has led to some highly visible disputes in film and creative industries over recent months – but these developments in technology are a continuation of change in workplaces in all industries. In this, the second of a series of three Futures Network meetings in 2023 devoted to a discussion of AI and its potential and pitfalls for workers, Conor Aitken, data specialist, cybersecurity consultant and member of Professionals Australia gives a glimpse "under the hood" of what AI actually is, while Niki Baras, a translator and interpreter and also organiser for Translators and Interpreters Australia (part of Professionals Australia) describes its impact on her industry and the union response.
How can unions use marketing automation tools to build their online campaigning and organising capacity to recruit members, leaders, and supporters? Stephen Gargano, Manager – Strategy, Projects and Development at the Union Innovation Hub gives an overview of marketing automation and how unions can use it, covering elements such as engagement, new member onboarding, mapping and journeys.
This Masterclass podcast series aims to build the capabilities of civil society by inspiring, educating and equipping activists to become workplace and community leaders.
In this webinar, the panel will discuss the drivers that make migrant workers vulnerable to workplace exploitation. Gabriela D’Souza discussed research and trends on temporary migration and how Covid-19 has affected migrants. Thomas Costa used the case of Visa Assist (that Unions NSW run together with the Immigration Advice and Rights Centre) to examine how unions can successfully engage with, organise and assist migrant workers.
Retention is the other – equally important - side of the growth coin. Participants in this webinar heard from presenters who shared some of our movements most well-developed contact centre retention strategies.
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