An Approach to Member Journey Mapping in the Union Movement

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Introduction

The first webinar in the The Innovations Series: An approach to Member Journey Mapping in the Union Movement, is a workshop presented by Simone Rosser, who is the Member Experience and Insights Manager at the ACTU.

Presentation slide with 6 icons representing different professions including chef, welder, pilot, teacher, waiter and construction worker. Text reads Not all members are the same. So how can thoughtful research and building personas help?

Not all members are the same – so how does thoughtful research and building personas help?

Topics covered are

  • Research and Insights
  • Research Design
  • Personas
  • Experience Mapping

Watch Webinar

27:14 mins

Listen to Audio

Listen to audio on Soundcloud

Explore Further

Watch and listen to other ACTU Futures Network resources

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