Not all members are the same – so how can thoughtful research and building personas help? This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.
This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.
AI is taking the world by storm, and revolutionising the world of work in the process. Unions, like every sector of society, will need to find effective ways to respond. Across three workshops in September, October, and November, the Futures Network explored some of the most pressing questions relevant for unions in this emerging space. In this, the first of the series, a panel outlined key recent developments, how they impact workers and what needs to be considered in unions’ response.
This workshop, the third in a Futures Network series on AI, explored areas where unions could use ChatGPT and other AI, machine learning and large language models for growth, communications, campaigning and operations.
Rapid advances in AI and machine learning and its application in the workplace has led to some highly visible disputes in film and creative industries over recent months – but these developments in technology are a continuation of change in workplaces in all industries. In this, the second of a series of three Futures Network meetings in 2023 devoted to a discussion of AI and its potential and pitfalls for workers, Conor Aitken, data specialist, cybersecurity consultant and member of Professionals Australia gives a glimpse "under the hood" of what AI actually is, while Niki Baras, a translator and interpreter and also organiser for Translators and Interpreters Australia (part of Professionals Australia) describes its impact on her industry and the union response.
The Queensland Teachers Union has completed its report examining the next generation of workers. This session goes through what makes our under 30s tick—and in particular what unions can do now to ensure they are meeting the needs of the next generation of workers.
What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the ACTU’s Brand Project, and discuss how unions can win the battle for growth.
A practical tool kit for organisers and campaigners in the field to help you win your online campaigns.
Case studies on union growth and organising initiatives to challenge our thinking and build our toolkit for union growth in a connected age.
Whether it be targeting students at university or those about to enter their first apprenticeship, this session covers how unions have successfully organised young workers as they undergo education and training for their chosen profession.
This paper, written by Belinda Moore and Chris Walton, explores the current landscape for unions in Australia and outlines innovative pathways forward for unions to more effectively empower Australian workers.
Retention is the other – equally important - side of the growth coin. Participants in this webinar heard from presenters who shared some of our movements most well-developed contact centre retention strategies.
Based on interviews in 2022 and 2023 with educators, organisers, and union secretaries and assistant secretaries, this report examines the state of union delegate education and development across a selection of Australian unions.
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