Activity: Listen

Resource Library

An approach to member journey mapping for the union movement

Not all members are the same – so how can thoughtful research and building personas help?  This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.

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Converting Student Members to Full Members (Webinar)

In this webinar, we hear from a panel of unionists on what they have learned about recruiting and attracting student members and converting them into ongoing membership of their unions

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Data Campaigning, New Member Onboarding and Automated Member Journeys

This webinar looks at how to combine data with digital tools to produce usable recruitment lists, and how automated tools can help to turn a ‘maybe’ into a new member, as well as marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.

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Marketing Automation for Unions

How can unions use marketing automation tools to build their online campaigning and organising capacity to recruit members, leaders, and supporters? Stephen Gargano, Manager – Strategy, Projects and Development at the Union Innovation Hub gives an overview of marketing automation and how unions can use it, covering elements such as engagement, new member onboarding, mapping and journeys.

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Masterclass for Activists: Ideas to Educate, Inspire and Change the World

This Masterclass podcast series aims to build the capabilities of civil society by inspiring, educating and equipping activists to become workplace and community leaders.

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Organising Migrant Workers: Lessons Learnt Before and After Covid-19

In this webinar, the panel will discuss the drivers that make migrant workers vulnerable to workplace exploitation. Gabriela D’Souza discussed research and trends on temporary migration and how Covid-19 has affected migrants. Thomas Costa used the case of Visa Assist (that Unions NSW run together with the Immigration Advice and Rights Centre) to examine how unions can successfully engage with, organise and assist migrant workers.

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Unfinancial Members Calls

Retention is the other – equally important - side of the growth coin. Participants in this webinar heard from presenters who shared some of our movements most well-developed contact centre retention strategies.

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Topics

Communications (4)

Organising (6)

Campaigning (3)

Industrial (1)

Leadership (3)

Social and History (1)

Years

2020 (6)

2021 (1)

2022 (1)

Series

Innovations Series 2020 (2)

ACTU Futures Network (2)

Format

Podcasts (7)

Webinars (5)

Videos (2)

Education Resources (1)