Not all members are the same – so how can thoughtful research and building personas help? This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.
The Retention Playbook – a resource to help unions formulate and action strategies to increase member retention and contribute to union growth – has been developed as part of a member retention research project initiated by the ACTU in 2023.
A one-stop shop for everything you need to know about the group of workers most likely to join their union.
Insights and Research (2)
Organising (3)
Communications (2)
2023 (1)
2024 (1)
2020 (1)
Insights (2)
ACTU Futures Network (1)
Reports (1)
Podcasts (1)
Videos (1)