The Queensland Teachers Union has completed its report examining the next generation of workers. This session goes through what makes our under 30s tick—and in particular what unions can do now to ensure they are meeting the needs of the next generation of workers.
What are the battles that need to be won for unions to grow? How can unions position themselves to prospective members for relevance and effectiveness? How do future members perceive the value of union membership? And how can we improve the pathways to join? In this session, we’ll take you through the research underpinning the ACTU’s Brand Project, and discuss how unions can win the battle for growth.
The Retention Playbook – a resource to help unions formulate and action strategies to increase member retention and contribute to union growth – has been developed as part of a member retention research project initiated by the ACTU in 2023.
A one-stop shop for everything you need to know about the group of workers most likely to join their union.
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