Organiser Pathway Level 4: Craft of Organising

About

This course is the final tier in the Organiser Pathway, catering to proficient and experienced Organisers

It will develop your capacity to plan and execute campaigns, extend conversation and messaging skills, and develop strategies around long-term leadership and organisational structures in the workplace.

You will also gain an understanding of how unions can act strategically at an industry level, as well as how to make use of effective communication techniques when planning and facilitating campaigns.

Outcomes

By the end of this course, participants will be able to:

• Explain the challenges facing unionised workers at an industry level and what can be done to resolve them
• Identify the relationship between workplace plans and broader union strategies in a relevant industry, and build this into organising messages
• Establish and develop durable and representative organisational structures and communication networks in workplaces
• Develop the skills of workplace leaders and other members to analyse workplace and industry-wide issues
• Research and identify targets
• Assess employer strategies and tactics and develop a range of methods with which to combat them
• Describe and apply elements of strategic campaigning
• Identify allies and build coalitions
• Discuss the importance of framing in communication strategies and demonstrate effective reframing

Content

Industry Planning, Target Selection and Developing an Organising Plan

Skills and knowledge to consciously apply planning tools including SWOT analysis and SMARTER objectives.

Research skills

Apply techniques to research and identify key targets

Building Unity and Solidarity

Explore our union values and social responsibilities within a workplace. Activities that build unity among a diverse and divided group of workers around their common issues in preparation to mobilise.

Presentations to Inspire

Skills and confidence to structure an effective presentation that inspires and motivates workers and allies.

Strategic Campaigns

Overview of strategic campaigning and its key elements.

Campaign messaging

Develop messaging that identify the crisis, the impact and why unions are the solution

Collective Actions

Design a series of appropriate collective actions as part of a strategic campaign.

Delivery Style

This course will be delivered in-person. Participants will workshop an active campaign during the course.

Prerequisite

Organiser Pathway Level 3: Organising for Change (or equivalent experience as an Organiser)

Related Courses

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