
ACTU Insights Team

2026 Segmentation Research – Insights for Unions


2026 Segmentation Research – Insights for Unions
Over the last five years, there have been major changes to work & society.
To understand these changes, the ACTU commissioned research to explore the views of over 3,000 Australian workers, focusing on their views of unions, collective action and work today.
Register now to join the ACTU Insights Team as they share key insights from this research over a series of deep dive sessions.
Note: You must use your union or TLC email address to register.
Thu 30 Apr | 12:30–1:15PM AEST
An overview of current workforce trends in Australia — labour market shifts, employment conditions, and what that means for unions.Thu 7 May | 12:30–1:15PM AEST
Introducing the updated segmentation model — how different worker cohorts are defined, and why the model has been refreshed.Thu 21 May | 12:30–1:00PM AEST
Practical guidance on how unions can apply segmentation to their own membership data for targeting, campaigns and organising.Thu 28 May | 12:30–1:00PM AEST
Deep dive into the young worker cohort — attitudes, barriers to joining, and strategies for engagement.Thu 11 June | 12:30–1:00PM AEST
Examining workforce data and union participation among Chinese and Indian Australians — what the research reveals and how to respond.Thu 18 June | 12:30–1:00PM AEST
Where the research goes next — priorities, upcoming publications and opportunities to engage with the findings.Please note: You must use your union or TLC email address to register, and need to sign up individually for each session you would like to attend. Materials and recordings may become available after the sessions are conducted – please sign up to gain access.
All meetings are in AEST/AEDT.
For further information, please contact [email protected]