Australian Trade Union Institute - Online & Remote Organising

About this course:

There are great opportunities to discover in the innovative Online and Remote Organising. Like any movement, the union movement continues to evolve, which means translating union work into dynamic online spaces.

Gain hands-on experience with numerous online organising processes and tools so you can develop the craft of representing and advocating for workers.

You will have the opportunity to engage with emerging concepts including the role of mass member calling in union organising; establishing online organising committees; and laying the groundwork for online campaigns.

Course Audience:

Organisers

Course Delivery:

On demand (several hours)

Course Cost:

$110.00 (GST inclusive)

Digital Badge:

Yes - Digital badge awarded upon completion

Learning Outcomes:

During this course, participants will:

Introduce organising and developing members in an online and remote setting;
Consider how changing employment means online organising will play an increasingly critical role in being able to develop and represent workers;
Detail how workers and members are spending their time online, and its critical for unions to be a source of information when it comes to jobs and workplace issues;
Compare and contrast the process of representing workers in an organised worksite versus developing members online;
How to organise online interactions to allow the best outcomes for workers and workplaces;
A close examination, including examples, of the different stages of the organising funnel, including what role workers can play in engaging more workers in the organising funnel;
Discuss the different tools available and appropriate to use at each stage of the organising funnel;
How to put the theory and the tools on the organising funnel into practice;
Consider where mass dialling is (or isn’t) the best choice to meet worker needs and campaign objectives;
How to use the call hub software to upload data and make calls;
The best questions to ask and data to collect when using mass dialling software;
How do Online Organising Committees develop both experienced and emerging workplace leaders;
Setting up groups that are focused on taking action and resolving identified workplace issues;
Best practice agenda setting for an Online Organising Committee;
Consideration of the range of technologies that you can use to set up and run an Online Organising Committee;
Identify the key online campaign principles that lead to success;
Explore the decision-making frameworks for campaign technology selection;
Understand the basics of campaign strategy;
Explore the eight (8) core online campaign elements;
Explore to set up, build and optimise email, lead generation, social media and content creation; and
Identify the best ways to maximise these elements and align them with campaign goals.

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Online & Remote Organising