Media Skills for Union Officials


For some union officials, engaging with media is part of the day-to-day. Fronting the media doesn’t always come naturally, but thankfully it’s a skill that can be taught and intentionally practised.

About this course:


For some union officials, engaging with media is part of the day-to-day. Fronting the media doesn’t always come naturally, but thankfully it’s a skill that can be taught and intentionally practised.

Enhance your ability to communicate clear and effective messages in media contexts to achieve meaningful outcomes for workers, particularly in the context of bargaining and dispute resolution.

Course Audience:

Officials and Organisers

Course Delivery:

3 days via zoom or 2 days in person

Course Cost:

$425 via zoom or $1309 in person (incld GST)

Digital Badge:

Yes - Digital badge awarded upon completion

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Learning Outcomes:


During this course, participants will:

  • Develop an understanding of earned, owned and paid media and how to use them in concert for maximum effect.
  • Learn to plan effective communication strategies that deliver the right message to the right audience.
  • Learn which media platforms to use and when – and how to get the most out of them.
  • Understand how to managing crises and respond to emergencies.